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Naming and Branding

Puerto Rico Summer 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2013-06-26, 06:30 PM


Dana Montenegro
Chief Innovation Catalyst & Idea Engineer, SeriouslyCreative

Dana Victor Montenegro is the Chief Innovation Catalyst & Idea Engineer at SeriouslyCreative, a alternative consultancy that provides innovation, creative problem solving and design driven thinking assistance. As the former Driver of Culture, Innovation & Inspiration fo...

Giovanni Collazo
Co-founder, Blimp LLC

Giovanni Collazo is a hacker and co-founder at Blimp LLC. Past experiences include a digital signage software startup called s3mer, digital marketing agency work and a lot of web apps consulting. Giovanni's formal education is in filmmaking, fine arts and design but he ha...

Juan Carlos Muriente
Founder, vBSEO

I love making new web products that focus on organic growth via "user generated content", using viral/social or search engine marketing strategies.

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