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Campus Warsaw

Strategic Legal Partner


Taylor Wessing is a leading International law firm with a single-minded approach: to help its clients succeed by thinking innovatively about their business issues.


Naming and Branding

Warsaw Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2013-04-30, 10:30 PM


Michał Sadowski
CEO, Brand24

He graduated Master Degree at the Faculty of Computer Science and Management at the Wroclaw University of Technology. From 10 years associated with the Internet industry. Founder and Chief Executive of Brand24 S.A. He is also co-founder of services such as, Mobl...

Edi Pyrek

Edi Pyrek - consultant, mentor, coach. Trained 2 Prime Ministers, ministers, members of parliament, bosses and owners of biggest companies (including the ones of "WPROST" list of the richest). Used to be a coach of the Parliament Speaker and the candidate for President - ...

Michał  Juda
Co-founder, SHOWROOM

Michal Juda has graduated from Warsaw School of Economics and started his professional career in an IT consultancy in the Netherlands. Then he came back to Poland to establish an interactive agency and work on his start-up projects (, Michal takes part ...

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