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Naming and Branding

Barcelona Winter 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-12-11, 06:30 PM


Michael Clark
Michael Clark - Co-founder, (Denver FI), VSCO

Michael is the VP of Engineering for VSCO, the community for expression. He is responsible for the engineerring and devops organizations which build the mobile and web services which the VSCO community is built on. Prior to VSCO Michael was the CTO of

Joana Sánchez
Founder & CEO, inesdi

Joana Sánchez is the Founder and CEO of Inesdi & íncipy, and Founder of Womenalia. She is also the former chairman and former CEO of, a division of e-commerce and distance selling for Metro Group. She has over 20 years of experience with managing teams and ...

Salvador Umbert
Founder & CEO

Salvador Umbert, 43, married, Founder, Tiene más de 20 años de experiencia comercial en las mayores compañías internacionales. Ha creado y desarrollado el portal agroalimentario hasta su posterior venta. Además ha asesorado a...

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