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Branding and Marketing

Athens Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2014-07-29, 06:30 PM


Tasos Flambouras
General Manager, Aventurine SA

Tasos Flambouras, General Manager, Aventurine

Sotiris Sirmakezis
General Manager, Piraeus Bank

Sotiris Sirmakezis, General Manager, Group Retail Banking, Piraeus Bank Supervising financial products (deposits, loans, cards, bancassurance, electronic value adding services) for individuals and small businesses as well as alternative channels (web- and mobile banking,...

Michalis Stangos

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