Naming and Branding

New York Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-02-29, 06:30 PM

Mentors

Rob Principe
Founder & CEO, Scratch Music Group, Inc.
Margaret Wallace
CEO, Playmatics
Brian Elliot
Founder, Friendfactor

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