Naming and Branding

New York Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-02-29, 06:30 PM

Mentors


8.07
Rob Principe
Founder & CEO, Scratch Music Group, Inc.

Rob Principe is the founder and CEO of Scratch Music Group, Inc., a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (900+ members), which it util...

7.26
Margaret Wallace
CEO, Playmatics

Margaret is Founder/ CEO of Playmatics (www.playmatics.com), a company dedicated to bringing rich games and applications to the Internet, in social media networks, and on a variety of connected gaming & transmedia platforms. Located in the heart of Chelsea, Manhattan, Pla...

8.19
Brian Elliot
Founder, Friendfactor

Brian is both the founder of Friendfactor, a gay rights organization for straight supporters, and also a Principal of the newly formed Elliot Strategy Partners. He led Friendfactor to create a groundbreaking online advocacy tool, which was featured on the front page of t...

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