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Naming and Branding

Madrid Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-03-12, 06:00 PM

Mentors


5.22
Miguel Lasso
Co-Founder , Yslandia

After serving at international marketing and communication agencies such as DDB and Y&R, in the middle of a recession, I decided to embark on a new journey and launch a marketing and communication company that challenged the industry's existent and well-established busine...

8.33
Víctor Sánchez
Founder and CEO, Elocuent

Professional and Professor in the Branding, PR/consulting fields. experience in advertising, marketing and Journalism (Radio, National TV, Press) From 2002 to 2012 leaded one of the most relevant independent PR and Comms group in Spain and spanish-speaking markets(ImageG...

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