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Startup Research

Barcelona Winter 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Choose your business and market.
2012-12-04, 06:30 PM


Carlos Puigjaner
Founder and CEO, Organic Advanced Company

Carlos is Founder & CEO of Organic Advanced Company a daily deal company offering restaurant, service, and activity deals throughout Spain. The company includes dooplan.com, elgrupazo.com and salirenfamilia.com. Carlos is also an investor & member of the board of Trace Ve...

Charles Ehredt
Group Director - New Ventures, ODIGEO Group

Charles (Chuck) Ehredt - Group Director of New Ventures and Innovation team at ODIGEO. Founder of RaceFansTV.com and former Managing Director of Bernaldez y Asociados and Nucleus Consulting. PDG at IESE in 2005 and 25+ years experience helping companies align business pro...

Martí Manent
CEO and Founder, Derecho.com

Martí is the founder and CEO of Derecho.com (Online legal content, products and services provider) and elAbogado.com the largest law firm directory in Spanish. Martí is cofounder of Playbutton and has invested or funded more than 10 companies. Prior to this Martí worke...

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