Marketing and Sales

Istanbul Winter 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-02-27, 07:30 PM

Mentors


8.50
Ali Erhat Nalbant
Cofounder, WeDecide

Erhat is a lean consultant in various areas as product development, project management, customer development and online marketing. He is a co-founder of WeDecide, a gamified open innovation/decision-making app. He led the online marketing efforts and strategies of Deloitt...

8.00
Harun Guner
Cofounder, Butigo

Harun is Co-founder and Chief Marketing Officer at www.butigo.com , a VC backed vertical e-commerce site for women operating in Turkey. He comes from a background of Digital Marketing + Brain/Behaviour Science(How the brain works and how to use this knowledge to teach&ch...

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