Naming and Branding
Chile 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-06-11, 06:30 PM
I have been working 23 years in business design, happiness design and neuroscience of happiness, helping companies to innovate.
I have been working as Director, Manager, Entrepreneur, consultant and coach for many companies in different countries.
I am focused in d...
Estudió Ingeniería Civil en Obras Civiles y sin dudarlo mucho, decidió no seguir el camino tradicional y hace casi 3 año fundó ComparaOnline, preparo un Business Plan y ha levantado varios US$M para levantar su proyecto. Hoy son rentables y más de 50 personas trabajan en ...
Founder and Sales Manager, Blue Company
CoFounder and Sales Manager in Blue Company, a pioneer company building online communities on Internet. Today are focused in introduce communities as a way to positionate compnaies brands and establish fidelization strategies.
Former Chairman in GECHS, Alvaro is also fou...