Naming and Branding

Chile 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-06-11, 06:30 PM

Mentors


8.75
Alfredo Osorio
Founder

I have been working 23 years in business design, happiness design and neuroscience of happiness, helping companies to innovate. I have been working as Director, Manager, Entrepreneur, consultant and coach for many companies in different countries. I am focused in d...

7.03
Sebastián Valin
CEO, ComparaOnline.com

Estudió Ingeniería Civil en Obras Civiles y sin dudarlo mucho, decidió no seguir el camino tradicional y hace casi 3 año fundó ComparaOnline, preparo un Business Plan y ha levantado varios US$M para levantar su proyecto. Hoy son rentables y más de 50 personas trabajan en ...

7.90
Alvaro Portugal
Founder and Sales Manager, Blue Company

CoFounder and Sales Manager in Blue Company, a pioneer company building online communities on Internet. Today are focused in introduce communities as a way to positionate compnaies brands and establish fidelization strategies. Former Chairman in GECHS, Alvaro is also fou...

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