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Silicon Valley Spring 2013
Applications: Mar 17, '13
Sessions: Apr 01, '13 - Jul 09, '13
Vision
Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 50 cities worldwide.
Sponsors
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.
First Republic Bank and its subsidiaries provide private banking, private business banking and the full range of wealth management services with an emphasis on exceptional relationship-based service and a solid commitment to responsiveness and action.
Ravix Group - Ravix Group Inc.provides seasoned consulting expertise to outsource the finance, human resources, and facilities functions of early-stage and middle market companies so that management can focus on their priorities to increase the value of their company.
Purplepatch Services is a strategy consulting firm offering technology firms Marketing Communications and User Experience Design solutions.
A Brand is an Emotional Attachment, by Joe Bezdek
Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.
A company’s brand can can either catapult them to success or put them on the fast track to failure. In this talk from Chicago Founder Institute mentor, Joe Bezdek, Joe advises founders on brand development, providing them with tips and tricks to establishing an emotional connection with customers. Afterall, its not about being the biggest and the best - its about providing a positive and memorable experience.
Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While at DivX, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director.
Joe concludes his talk with some lessons in naming; he says that a company’s name is a vessel for the brand essence. A good vessel should reinforce the emotional connection and experience customers have with the product.
If you like the video below, register for the Chicago Founder Institute where Joe will be mentoring this Spring. The early application deadline for the Chicago chapter is Sunday, January 20th. Those who apply by this date will have all application fees waived and are eligible for the Female Founder Fellowship. Click here to learn more and submit your application today.
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