Stop Pitching Investors As If They’re All The Same

Posted by Jonathan Greechan on 2014-05-22

The Mentor Minute gives you exclusive startup video clips from the Founder Institute's worldwide network of 4,400+ mentors. For more Mentor Minutes, visit our Startup Founder 101 YouTube Channel

In this special Investor-edition of the Minute, James Cham, Partner at Bloomberg Beta and Founder Showcase panelist, explains how not all investors are created the same and why entrepreneurs need to take note of that.

To hear more from experts like James, check out any of the free Founder Institute startup events taking place worldwide. And if you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today.

According to James;

The pitch is the wrong way to think about it. It's not as if you're selling a product and getting 50 people to buy something. You're trying to get 2 or 4 people to actually make a real connection."


(Mosaic of satisfied people image via Shutterstock)

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