Gold Sponsors

Wilson Sonsini Goodrich & Rosati  is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. 

Paypal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed.

 

Ravix Group - Ravix Group Inc.provides seasoned consulting expertise to outsource the finance, human resources, and facilities functions of early-stage and middle market companies so that management can focus on their priorities to increase the value of their company. 

 Venue Partners

Focus Product Design is located in the heart of the Silicon Valley and helps entrepreneurs, start-ups and established companies bring product ideas to reality with a phase-gated methodology of market research, industrial design, engineering and manufacturing.

WePay helps platforms and marketplaces facilitate payments without having to worry about risk or compliance.

Promotional Partners

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

Posted by Jonathan Greechan on 2012-06-15

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.
 
 

 

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window