Although researching a market is one of the first steps to building a company, not understanding your product's actual addressable market can be a death spell.
Joshua Konowe is a 4x entrepreneur with three exits under his belt (eAgent, BrandClick, and Uppidy.com). In this talk from the Washington DC Founder Institute, Josh outlines an approach to research businesses in a way that will make you different enough to not just survive, but to thrive.
Joshua will also be speaking at a free "Startup Revenue 101" event in Washington DC on Tuesday, October 7th. Learn more here.
If you enjoyed this video, be sure to follow Josh on Twitter @jkonowe.
(businessman drawing strategy on concrete wall image by Shutterstock)