PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

Finding your Startup’s Addressable Market

Posted by Amity Sims on 2012-08-22

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Although researching a market is one of the first steps to building a company, not understanding the products viability within the actual addressable market can lead to failure down the road despite how well other aspects of the business are executed.

Josh Konowe is the founder and CEO of He is an advisor to several companies, and in his spare time grades student start-up idea's for Georgetown's MBA program. Josh is on his third start up with two positive exits in the past (eAgent & BrandClick).  

In this talk, Josh discusses an approach to search for the right businesses in a way that will make you different enough to not just survive but thrive. He explains an ideation process, researching the competitive landscape, and the importance of identifying the actual addressable submarket.


If you enjoyed this video, be sure to follow Josh on Twitter @jkonowe.

(businessman drawing strategy on concrete wall image by Shutterstock)

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