Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Market Definition 101: How to Find your Startup’s REAL Addressable Market

Posted by Jonathan Greechan on 2014-10-05

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

Although researching a market is one of the first steps to building a company, not understanding your product's actual addressable market can be a death spell.

Joshua Konowe is a 4x entrepreneur with three exits under his belt (eAgentBrandClick, and In this talk from the Washington DC Founder Institute, Josh outlines an approach to research businesses in a way that will make you different enough to not just survive, but to thrive. 

Joshua will also be speaking at a free "Startup Revenue 101" event in Washington DC on Tuesday, October 7th. Learn more here


If you enjoyed this video, be sure to follow Josh on Twitter @jkonowe.

(businessman drawing strategy on concrete wall image by Shutterstock)

Like this article?

Market Definition 101: How to Find your Startup’s REAL Addressable Market

* indicates required

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window