Inside FI: How to Find your #Startup’s Addressable Market by @jkonowe

Posted by Amity Sims on 2012-03-30

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

Although researching a market is one of the first steps to building a company, not understanding the products viability within the actual addressable market can lead to failure down the road despite how well other aspects of the business are executed.

Josh Konowe is the founder and CEO of  He is an advisor to several companies, and in his spare time grades student start-up idea's for Georgetown's MBA program.  Josh is on his third start up with two positive exits in the past (eAgent & BrandClick).  

In this talk from the Washington DC Founder Institute, Josh discusses an approach to search for the right businesses in a way that will make you different enough to not just survive but thrive. He explains an ideation process, researching the competitive landscape, and the importance of identifying the actual addressable submarket.

If you like the video below, follow Josh on Twitter @jkonowe.

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