WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur
CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero
Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Inside FI: Build your Product #UX with Empathy for the User by @dweekly

Posted by Jonathan Greechan on 2012-03-09

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

Many products fail to gain user adoption because they are built from the perspective of a technologist with unnecessary complexities. As David Weekly explains in the video below, it’s important to “make the main thing people do with your product as simple as possible” to attract users and give them a feeling of confidence. 

David Weekly is the founder of  PBworks and the HackerDojo . He is also partner at Mexican.vc,  and a cofounder of the SuperHappyDevHouse .  

In this talk from last year's San Francisco Founder Institute, David explains that the you need to build products with empathy for the user to create something that resonates. He discusses, minimalist design, how to make complex functionality discoverable, efficient product development, and user experience considerations. 

 

If you like the video below, follow David on Twitter at @dweekly.

Inside FI: Build your Product #UX with Empathy for the User by @dweekly

* indicates required
X

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window