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Inside FI: #Startup Marketing Metrics for Pirates by @davemcclure

Posted by Jonathan Greechan on 2012-01-06

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

With limited resources, identifying a marketing strategy and deciding which channels to focus on are big challenges for startups.  According to Dave McClure, “building a sense of customer value and acquisition costs are absolutely essential to figuring out your marketing strategy.” 

Dave McClure is a founding partner at 500 Startups.  Prior to 500 startups he worked with PayPal, Mint, Founders Fund, Facebook, LinkedIn, SlideShare, Twilio, Simply Hired, O'Reilly Media, Intel, and Microsoft.   

In this talk from last year’s Silicon Valley Founder Institute, Dave outlines a metric based approach to startup marketing.  He explains how to prioritize and evaluate marketing channels, user interface considerations, effective copy writing, and the importance of understanding customer value and acquisition costs to design an effective marketing strategy.  

Come see Dave next Thursday at the 9th Founder Showcase in an interactive on-stage discussion along with Mark Suster and Mike Maples, Jr.. There are only a handful of tickets left, so be sure to register now


If you like the video below follow him on twitter @davemcclure

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