WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur
CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero
Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Inside FI: Your #Startup Brand is Your Reality by @rmchase

Posted by Jonathan Greechan on 2011-09-30

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A company’s brand has the power to shape customer expectations before they have even experienced the product. In the video below, Robin Chase explains that if the "promise through branding is matched by the experience" through execution, customers will continue to come back and spread the word.   

Robin is the Co-Founder and former CEO of the largest global car sharing service, Zipcar, which went public in April 2011.  She also founded GoLoco, Meadow Networks, sits on two national advisory committees for the US government, and was named as one of Time Magazine’s 100 Most Influential People.  Robin is currently the CEO and Co-Founder of the French car sharing service Buzzcar.

In this talk from the Paris Founder Institute, Robin shares how she created an authentic brand that helped Zipcar grow to the largest car sharing company in the world.  She outlines how to conceptualize a brand, and its importance to the success of a company.     

If you like the video below, follow Robin on Twitter @rmchase.

View Robin Chase - Branding on Scribd

Inside FI: Your #Startup Brand is Your Reality by @rmchase

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