As part of the Founder Institute’s new series of free online startup events for entrepreneurs practicing social distancing, we were pleased to welcome Yamini Rangan of Hubspot on Wednesday, April 8th at 4pm PDT for a live, interactive webinar event on the topic of Lessons in Segmentation and Scaling.
How do you determine your target segment? Once you've identified your target segment, how do you map the right sales motions and resources so that you can scale? In this live webinar, Yamini Rangan, HubSpot's Chief Customer Officer discussed the best tactics and strategies for navigating customer segmentation and scaling up the go-to market organization. This webinar gave insights to founders on two essential questions: where to play and how to win.
This event was co-hosted by HubSpot and the Founder Institute.
See the full webinar here:
Webinar Intro
Webinar Summary
Highlights
Using customer-centric thinking to get ahead
How to think like a customer
The difference between enterprises and SMBs
Make decisions on what TO do, and what NOT to do
Innovation
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