Online Event
How to Tell Stories That Win Clients and Investors with Lubna Forzley
Learn the storytelling framework that builds trust and drives action with any audience.
Date
May 19, 2026
Time
12:00 pm - 01:30 pm
Address
Online Event
You have a strong idea. But every time you explain it, people nod and move on. The problem is almost never the idea. It is the way the story is being told.Pitching persuades. Storytelling connects. Knowing which one to use, and when, is the skill that separates founders who close deals from those who keep refining their deck with no results.In this live session, Lubna Forzley, 2x TEDx Speaker and Founder of Stories, shares the exact framework she has used with executives at Coca-Cola, Google, and Microsoft. Register now and leave with a structure you can apply the same day.
What You'll Learn:
- When to pitch and when to tell a story instead
- The story structure that builds trust without losing credibility
- How to use AI to build your narrative without sounding generic
- The storytelling mistakes that cost founders deals with investors
- How to craft a positioning statement that works across every channel
Featured Speaker:
- Lubna Forzley - Founder and CEO @ Stories: Lubna is a 2x TEDx Speaker, and an ICF-accredited coach who has spent 20+ years advising executives at Coca-Cola, Google, Microsoft, Johnson & Johnson, and the United Nations. She has shared stages with Steve Wozniak, hosted global roundtables with world leaders, and built an AI-powered brand tool that gives founders in 15 minutes what agencies used to charge $100,000 for. She helps founders and leaders cut through the noise, own their story, and win clients and investors before they ever open a pitch deck.
Who Should Attend:
- Experienced Professionals ready to start a company
- Solo founders who have an idea but struggle to explain it clearly
- AI-curious professionals who want to build their brand using AI
- Anyone preparing to pitch to investors or first customers
Additional Resources:
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Find more Startup Events, learn about the Entrepreneur DNA test or sign up for the Insights Newsletter to get the latest startup tips and trends.
About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 8,900 entrepreneurs raise over 2BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 8,900 entrepreneurs raise over 2BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 8,900 entrepreneurs raise over 2BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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