Online Event
How to Price Your Solution: Insights from TikTok's Pricing Expert
Pricing Tactics from TikTok's Pricing Expert!
Date
Jun 11, 2025
Time
05:30 pm - 06:30 pm
Address
Online Event
Pricing is a crucial challenge for startups of all models; SaaS, Marketplace, Hardware, B2B, B2C, or B2B2C. Finding the right pricing strategy can determine your product's success. In this session, we'll walk through the fundamentals of pricing strategy. We'll explore how to avoid common early-stage pricing pitfalls, apply value-based pricing effectively, and use discounting strategically to maximize revenue - with practical takeaways you can apply from MVP to Series A and beyond.
What You'll Learn:
- What is pricing, fundamentals of its strategy
- Value based pricing
- Discounting while maximizing revenue
- Early stage pricing pitfalls
About the Speaker:
- Smriti Bagry - Sr. Product Manager @ TikTok | Mentor @Founder Institute | Investor (Blue Ivy Ventures + Angel investing) | Ex-founder @ M7Prep. Pioneered TikTok's first global strategic data-controlled pricing model. Led pricing for products that contributed to 40% of TikTok's annual global revenues - across NA, LATAM, EU and SEA regions. Owned brand & performance ad products, covering 80% of TikTok's ad portfolio.
Additional Resources:
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About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,500 entrepreneurs raise over $1.85BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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