Online Event
How to Get Your First 10 Customers Without a Marketing Team or Budget
Get a proven, zero-budget playbook for turning cold outreach into your first paying customers.
Date
May 04, 2026
Time
12:30 pm - 02:00 pm
Address
Online Event
You have an idea. But no customers yet, and no budget to go get them. Here's the truth: the founders who get their first 10 customers fastest don't outspend everyone else. They out-think them. They find the right people, say the right thing, and convert conversations into commitments. Jonathan Greechan, Co-Founder and CEO of the Founder Institute, has helped thousands of founders crack this exact problem. In this session, he'll share what actually works at zero before you have a team, a brand, or a runway. Register now and come ready to take notes.
What You'll Learn:
- A step-by-step framework to find your first customers in places you're already overlooked;
- How to write a three-sentence outreach message that doesn't read like a sales pitch;
- What a "validation sale" is and how to use it to de-risk your idea before building more;
- How to build a simple referral loop from your very first customer conversation;
- Which AI tools cut your customer discovery time in half without sacrificing quality.
Featured Speaker:
- Jonathan Greechan - Co-Founder & CEO of the Founder Institute - Jonathan Greechan is the Co-Founder & CEO of the Founder Institute, the world's largest pre-seed startup accelerator. Since 2009, he has grown and scaled the organization to chapters in over 200 cities and over 100 countries, producing over 8,900 portfolio companies with nearly $[total funding] in venture funding. In his long career in tech and marketing, Jonathan has advised thousands of startups on marketing, growth, and product strategy and has spoken at startup conferences on four continents.
Who Should Attend:
- Experienced professionals who know their industry but have never sold their own product;
- First-time solo founders who are stuck between building and selling;
- AI-curious professionals who want to use AI to accelerate their go-to-market from day one;
- Pre-revenue founders who need to prove demand before their runway runs out.
Additional Resources:
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About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 8,900 entrepreneurs raise over 2BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 8,900 entrepreneurs raise over 2BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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