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Spring 2011 Berlin
Applications: Mar 06, '11
Sessions: Mar 26, '11 - Jul 08, '11
Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 50 cities worldwide.
Spring 2011 Berlin
The Founder Institute offers a weekly curriculum of company-building sessions designed to help entrepreneurs think through every aspect of their business, from the core idea to the revenue model. Each weekly session is lead by three startup CEO Mentors, who share their unique and often differing opinions on the topic, and provide our founders with expert feedback and advice. Participating Founders are given assignments to build key aspects of their companies between the sessions that are completed in Working Groups with their peers.
March 26, 2011, at 10:00 AM: Understand the program and startup life.What do you need to know to be successful in the Founder Institute? What can you expect from launching a startup? What traits are required to be successful?
March 26, 2011, at 12:00 PM: Develop your vision and ideas.What are you passionate about? What is your vision? How do you translate your passion and vision into a business idea? How do you brainstorm ideas? What are the tools for evaluating your ideas? What are the makings of a good idea versus a bad idea? Should you pursue multiple ideas at once, and when should you focus on one?
March 27, 2011, at 10:00 AM: Choose your business and market.What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
April 07, 2011, at 07:00 PM: Profit from appropriations/public fundsWhich German and European appropriation programs, stipends and other forms of public funds might be relevant for you? How do you best harness them? Which mistakes should you avoid?
April 08, 2011, at 07:00 PM: Name and brand your business.What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
April 15, 2011, at 07:00 PM: Review your idea with Mentors.Can you pitch your idea in three minutes and survive the scrutiny of seasoned CEOs? How viable is the idea itself? Can you present the idea in a meaningful and articulate way? Have you done the research necessary to understand the market and prove that the idea is valid?
April 29, 2011, at 07:00 PM: Build a legal and IP strategy.What does a new Founder need to know about law in order to run a successful startup? When should a Founder use a lawyer, and when should you rely on your own work? What are the key terms in contracts to understand and to avoid? What are common legal mistakes? How should a Founder handle their intellectual property, including confidentiality, copyrights, trademarks and patents? What are common intellectual property problems, and how do you deal with them cost effectively? The session will be held at Taylor Wessing Ebertstraße 15, Berlin!
May 06, 2011, at 07:00 PM: Recruit your first team members.What talent do you need in the beginning to be successful? How do you recruit the first team members with extremely limited resources? How do you conduct a thorough interviewing process? How do you compensate? How do you set expectations, measure results and remove or fire under-performing resources? Do you need a cofounder? Do you need to have engineering in-house?
May 13, 2011, at 07:00 PM: Build a financial model.How do you plan to make money? How do you build a financial model? What are the types of expenses, such as fixed expenses and costs of goods sold, and how do they scale? How do you know if your model is right? What do angel investors and venture capitalists expect from your financial model? How do you identify the key metrics for your success?
May 20, 2011, at 07:00 PM: Plan and start building your offering.How do you get from an idea to an offering? What are strategies to identify and prioritize features? How do you take a product definition and turn it into a development plan? What should comprise a minimum viable product? What are effective strategies to build your first offering? What are common mistakes that you should avoid when planning and building an offering?
May 27, 2011, at 07:00 PM: Review your business with Mentors.Can you pitch your business in three minutes and survive the scrutiny of seasoned CEOs? How viable is the business and the financial model? Can you present the business in a meaningful and articulate way? Does the business scale? Can the business survive?
June 10, 2011, at 07:00 PM: Develop a process to select key vendors.What should you outsource, and what do you need to do in-house? How to segment the vendors that you need? What vendors do you need right when you start, and what vendors will you need as you grow? How do you recruit and select the important vendors? What are tips and tricks to manage vendors in order to ensure a consistent level of quality? How do you fire and replace under-performing vendors? What are common mistakes made when dealing with vendors?
June 17, 2011, at 07:00 PM: Identify and convey your positioning.How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?
June 24, 2011, at 07:00 PM: Prepare for publicity.How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?
This session is open for guests. If you like to join, please sign up here.