Curriculum

Winter 2010 Seattle

The Founder Institute offers a weekly curriculum of company-building sessions designed to help entrepreneurs think through every aspect of their business, from the core idea to the revenue model. Each weekly session is lead by three startup CEO Mentors, who share their unique and often differing opinions on the topic, and provide our founders with expert feedback and advice. Participating Founders are given assignments to build key aspects of their companies between the sessions that are completed in Working Groups with their peers.

Program Sessions

Startup Basics and Orientation

November 29, 2010, at 06:30 PM: Understand the program and startup life.

What do you need to know to be successful in the Founder Institute? What can you expect from launching a startup? What traits are required to be successful?

Vision and Values

November 30, 2010, at 06:30 PM: Develop your vision and idea.

What are you passionate about? What is your vision? How do you translate passion and vision into a business idea? How do you brainstorm ideas? What are tools for evaluating your ideas? What are the makings of a good idea versus a bad idea? Should you pursue multiple ideas at once, and when should you focus on one?

Startup Research

December 06, 2010, at 06:30 PM: Identify your target market.

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Naming and Branding

December 13, 2010, at 06:30 PM: Name and brand your business.

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Mentor Idea Review

December 20, 2010, at 06:30 PM: Review your idea with Mentors.

Can your idea survive the scrutiny of seasoned CEOs? How can the idea be refined? What elements are missing from your idea? How can you improve the way that you describe your idea?

Startup Legal and Incorporation

January 03, 2011, at 06:30 PM: Build a legal strategy and incorporate.

Why incorporate? What are the basic legal concepts that you need to know to run a successful company? What are the key legal terms that you need to care about in contracts, with your team, and with your Board? What are common legal mistakes in startups? What are the key legal documents that a startup needs to operate? When do you need to use a lawyer, and when can you handle things on your own? How do you manage a law firm efficiently to get the best work?

Hiring, Firing and Cofounders

January 10, 2011, at 06:30 PM: How to find the best people.

What are the right mix of skills that you need to launch a world-class technology company? Should you be looking for cofounders, team members, freelancers or interns? When should you plan to bring on people to help? How do you recruit and interview to find the best resources? What are the compensation guidelines in the beginning for cofounders and other various roles? How do you set expectations, measure results and remove or fire under performing resources?

Revenues, Costs and Profits

January 18, 2011, at 06:30 PM: Build a financial model.

How do you plan to make money? How do you build a financial model? What are the types of expenses, such as fixed expenses and costs of goods sold, and how do they scale? How do you know if your model is right? What do angel investors and venture capitalists expect from your financial model? How do you identify the key metrics for your success?

Product Development

January 24, 2011, at 06:30 PM: Plan and start building your offering.

How do you get from an idea to an offering? What are strategies to identify and prioritize features? How do you take a product definition and turn it into a development plan? What should comprise a minimum viable product? What are effective strategies to build your first offering? What are common mistakes that you should avoid when planning and building an offering?

Outsourcing, Partners and Suppliers

January 31, 2011, at 06:30 PM: Develop a process to select key vendors.

What should you outsource, and what do you need to do in-house? How to segment the vendors that you need? What vendors do you need right when you start, and what vendors will you need as you grow? How do you recruit and select the important vendors? What are tips and tricks to manage vendors in order to ensure a consistent level of quality? How do you fire and replace under-performing vendors? What are common mistakes made when dealing with vendors?

From Model to Market

February 07, 2011, at 06:30 PM: Biz Model Working Session

This session will cover the gap between Revenues/Costs/Profits and Sales and Marketing. We'll cover understanding your business model and mapping that model to your go-to-market strategy. This will include discussions with each company about model options from the Mentors.

Marketing and Sales

February 15, 2011, at 06:30 PM: Identify and convey your positioning.

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Presentation and Publicity

February 28, 2011, at 06:30 PM: Prepare for publicity.

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Fundraising

March 07, 2011, at 06:30 PM: Plan to raise your first round.

When is it realistic to raise capital for a brand new company? How should you calculate the amount of money to raise? How should you define the use use of proceeds? What materials are required to fundraise? How do you identify and qualify target angel and seed stage investors? How do you find a lead investor? What do investors expect from the company? What are typical investment structures and deal terms for seed-stage financing? How do you negotiate terms?

Graduation

March 14, 2011, at 06:30 PM: Prepare to succeed after the Institute.

How do you ensure success after Graduation? Who will lead the alumni community, and what are the plans following graduation? The Graduation is the beginning of an exciting period for Founders, where an idea becomes reality. Congratulations!