Curriculum

Istanbul Winter 2012

Founder Institute, girişimcilerin çekirdek fikirden hasılat modeline kadar şirketlerinin her yönünü ayrıntılı olarak düşünmesine katkıda bulunmak için haftalık şirket kurma oturumları düzenler. Her haftalık oturum, konuyla ilgili benzersiz ve çoğu zaman da farklı fikirlerini paylaşan üç kurucu CEO Mentor tarafından yönlendirilir. Katılımcı Kuruculara, Çalışma Gruplarında eşdüzeyleriyle birlikte yapılan oturumlar arasında şirketlerinin temel yönlerini inşa etmeleri için görevler verilir.

Public Events

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Early Admissions Deadline on October 28, 2012

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Final Admissions Deadline on November 18, 2012

Program Sessions

Startup Basics and Orientation

November 28, 2012, at 07:30 PM: Understand the program and startup life.

What do you need to know to be successful in the Founder Institute? What can you expect from launching a startup? What traits are required to be successful?

Vision and Values

November 29, 2012, at 07:30 PM: Develop your vision and ideas.

What are you passionate about? What is your vision? How do you translate your passion and vision into a business idea? How do you brainstorm ideas? What are the tools for evaluating your ideas? What are the makings of a good idea versus a bad idea? Should you pursue multiple ideas at once, and when should you focus on one?

Startup Research

December 05, 2012, at 07:30 PM: Choose your business and market.

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Naming and Branding

December 12, 2012, at 07:30 PM: Name and brand your business.

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Mentor Idea Review

December 19, 2012, at 07:30 PM: Review your idea with Mentors.

Can you pitch your idea in three minutes and survive the scrutiny of seasoned CEO? How viable is the idea itself? Can the founder present the idea in a meaningful and articulate way? Has the founder done the research necessary to understand the market and prove that the idea is valid?

Lean Startup & Customer Development for Idea & Early Stage Startups

December 26, 2012, at 07:30 PM: Startuplar için yap ölç öğren döngüsü

Fikir ve iş modellerini araştırırken, ne tutar ne tutmaz sorularına, genel ilgi seviyesi tespitine, potansiyel müşterilerin gerçekten alıp almayacağı, işlerin nasıl büyüyeceği bilinmezlerine lean startup ve customer development araçlarıyla nasıl yaklaşılır? Lean nedir ve nereden gelir? Deneyler ve minimum viable productlara nasıl yaklaşılmalıdır?

Startup Legal and IP

January 09, 2013, at 07:30 PM: Build a legal and IP strategy.

What does a new Founder need to know about law in order to run a successful startup? When should a Founder use a lawyer, and when should you rely on your own work? What are the key terms in contracts to understand and to avoid? What are common legal mistakes? How should a Founder handle their intellectual property, including confidentiality, copyrights, trademarks and patents? What are common intellectual property problems, and how do you deal with them cost effectively?

Cofounders, Hiring and Firing

January 16, 2013, at 07:30 PM: Recruit your first team members.

What talent do you need in the beginning to be successful? How do you recruit the first team members with extremely limited resources? How do you conduct a thorough interviewing process? How do you compensate? How do you set expectations, measure results and remove or fire under-performing resources? Do you need a cofounder? Do you need to have engineering in-house?

Revenues, Costs and Profits

January 23, 2013, at 07:30 PM: Build a financial model.

How do you plan to make money? How do you build a financial model? What are the types of expenses, such as fixed expenses and costs of goods sold, and how do they scale? How do you know if your model is right? What do angel investors and venture capitalists expect from your financial model? How do you identify the key metrics for your success?

Product Development

January 30, 2013, at 08:00 PM: Plan and start building your offering.

How do you get from an idea to an offering? What are strategies to identify and prioritize features? How do you take a product definition and turn it into a development plan? What should comprise a minimum viable product? What are effective strategies to build your first offering? What are common mistakes that you should avoid when planning and building an offering?

Design, Lean UI, Lean UX

February 06, 2013, at 07:30 PM: How to create and improve design, UI, UX

Design, UI and UX have emerged as key competencies for successful online and mobile businesses. It is essential to understand how to create and improve these according to business goals and do this in a fast and iterative way.

Mentor Progress Review

February 13, 2013, at 07:00 PM: Review your business with Mentors.

Can you pitch your business in three minutes and survive the scrutiny of seasoned CEOs? How much progress has been made on the product? How viable is the business and the financial model? Can you present the business in a meaningful and articulate way? Does the business scale? Can the business survive? We will go to this bar afterwards: http://www.mekanist.net/istanbul/gece-mekani/bistro-sair-leyla

Outsourcing, Partners and Suppliers

February 20, 2013, at 07:30 PM: Develop a process to select key vendors.

What should you outsource, and what do you need to do in-house? How to segment the vendors that you need? What vendors do you need right when you start, and what vendors will you need as you grow? How do you recruit and select the important vendors? What are tips and tricks to manage vendors in order to ensure a consistent level of quality? How do you fire and replace under-performing vendors? What are common mistakes made when dealing with vendors?

Marketing and Sales

February 27, 2013, at 07:30 PM: Identify and convey your positioning.

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Presentation and Publicity

March 06, 2013, at 07:30 PM: Prepare for publicity.

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Fundraising

March 13, 2013, at 07:30 PM: Plan to raise your first round.

When is it realistic to raise capital for a brand new company? How should you calculate the amount of money to raise? How should you define the use use of proceeds? What materials are required to fundraise? How do you identify and qualify target angel and seed stage investors? How do you find a lead investor? What do investors expect from the company? What are typical investment structures and deal terms for seed-stage financing? How do you negotiate terms?

Graduation

March 20, 2013, at 08:00 PM: Prepare to succeed after the Institute.

How do you ensure success after Graduation? Who will lead the alumni community, and what are the plans following graduation? The Graduation is the beginning of an exciting period for Founders, where an idea becomes reality. Congratulations! Agenda: 800-830: Orientation 830-930: 5 minutes pitches 930+: Drinks