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Bank Degroof






Startup Research

Belgium Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Choose your business and market.
2012-11-23, 02:30 AM


Bryan Cassady

Managing Partner: Fast Bridge Consulting / Co-Director: The Founder Institute Brussels I have set up 10 companies in 6 different countries and made money on 8. Personally I am driven by the challenge of new business initiatives… Proud to be able to make impossible thi...

Maarten Van Laere
Founder, CEO, ServersCheck

His first venture was almost 20 years ago when he founded as a student his first company Vademecum, a web & business intelligence company. In 1998 he had the opportunity to co-found Techmar Europe, a company specialized in CRM, acquired in 2004 by Teleperformance (FR). So...

Vladimir Blagojevic
Founder, Grant Snap

Vlad is the founder of, an oline service that helps small innovative companies get funding. He is a blogger at and lean startup adviser. He used to write software and work in agile teams.

Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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