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Startup Research

Berlin Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Choose your business and market.
2012-11-30, 06:30 PM


Geoffrey Lewis
Principal, Founders Fund

Geoff Lewis is a Principal at Founders Fund, where he focuses on investments in consumer web, enterprise, and mobile. Before joining Founders Fund, Geoff co-founded and served as Chief Executive Officer of Topguest, a loyalty software-as-a-service startup that was acqu...

Sven Lubek
CEO, Covus

Sven Lubek is the founder of Covus and possesses many years’ experience in online marketing, domain acquisition and sale, as well as the development of digital marketplaces and aggregation portals. After working at AdLink, the largest marketing company of online ad space ...

Sebastian Fittko
Founding Partner, EISBLINK GmbH

Sebastian Fittko has 15 years of internet and media industry experience in various roles and positions at startups and corporate companies. His general interest is in new ventures and their transforming impact on new business, innovation, product creation, organizations ...

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