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WeirFoulds advises Canadian entrepreneurs and high-growth companies on all facets of corporate law. We help our clients achieve their goals, from initial structuring of their business to advising them on securing financing through a variety of sources including venture capital and private equity funds, to subsequent exits through public offerings, private placements, and mergers and acquisitions.


Richter is a strategic accounting, business advisory, and financial consulting firm. We are at the forefront of the Toronto and Montreal business communities, supporting dynamic enterprises and emerging companies in their drive to succeed. 



Girls in Tech is a global social network, focused on the engagement, education and empowerment of like-minded, intelligent and influential women in technology.


Research and Customer Development

Toronto Summer 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-07-14, 06:30 PM


Wendy Robertson
Managing Director, Assemble Inc.

Wendy is a Managing Director at Assemble Inc., developing innovation strategy, brands and customers for emerging technologies and coaching founders from idea stage to CEO status. Wendy is a serial entrepreneur, Founder at Rebuild (partnered with Mandrake), CEO and Co-Foun...

Alexander Rink
CEO, 360pi

Alexander is the CEO of 360pi, a B2B SaaS that derives profitable insights from retail big data for retails and manufacturers. 360pi has been recognized numerous times for innovation and market potential, including the Red Herring Global Top 100, Red Herring NA Top 100, D...

Marlon Rodrigues

Marlon Rodrigues is a data-savvy marketer who solves specifically for product-market fit, product use optimization, positioning and branding from experiences earned in VC-funded B2B and B2C companies. Marlon previously worked as a Growth Marketer for 500px and served as D...

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