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Research and Customer Development

Berlin Summer 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-08-14, 06:30 PM


Emil Kendziorra
CEO, Medlanes GmbH

Emil is a Founder and Managing Director at the digital health company Medlanes. He holds a degree in medicine, worked in translational cancer research and starting his first company during university before fully switching to entrepreneurship. After moving to Berlin he fo...

Holger Dieterich
Product Manager, Freelancer

Holger was the former manager of YOU IS NOW, the startup program of Immobilien Scout 24, the market-leading real estate marketplace in Germany. He is also curator of StartupDigest Berlin and the Lean Startup Meetup Berlin, as well as a member of the non-profit SOZIALHELD...

David Yoon
CTO, Mr.

CTO at VP Engineering at

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