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Research and Customer Development

Hyderabad Spring 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-06-17, 06:30 PM


Ripul Kumar
CEO, Kern UX

My name is Ripul Kumar and I am the founder & the director for user research + innovation consulting services at Kern. Kern is global user research, usability and innovation consulting company. I have worked with Human Factors International as Project Director, running...

Hersh Haladker
Founder, instillmotion consulting pvt. ltd.

Hersh Haladker: Has looked at innovation from 3 different aspects. He has a masters in Innovation Design from the royal college of art, London. A masters in innovation engineering from imperial college, London. He was also awarded the design London fellowship for a join...

Murali Bukkapatnam
CEO & Managing Director,

A serial entrepreneur and an enthusiastic personality, Murali Bukkapatnam is the CEO & Co-Founder of Domestic Workforce Pvt. Ltd. (, India's first online social enterprise for providing domestic help. specializes in livelihood enhan...

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