Try our new website

Research and Customer Development

Saint Petersburg Spring 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-05-19, 06:30 PM


Eugene Liogkiy

Eugene is a founder of RuTarget - first Russian targeting data exchange. Аnd one of the co-founders of leading DSP\DMP solution for e-commerce - Martberry.

Mikhail Demidov
Principal, T34 Moscow VC

IT business and venture market consultant, media professional. Investor @Angie, Principal @T34, Russian Tech Journalist @CNews, Advisor.

Jane Smorodnikova

Startup evangelist & entrepreneur. CEO at LikeHack - content curation technology company that provides marketers with content their audience will like. Author at and advisor at

Yaroslav Pankov
CEO, Cup.Li

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window