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Presentation and Publicity

Sydney Winter 2013 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.
2013-06-25, 06:30 PM


Adam Long
Strategist, Step Change Marketing

Adam Long. Marketing Strategist, Step Change Marketing. An industrial designer and marketing strategist, Adam has deployed his skills across the not-for-profit sector, the government, big business and even by starting, and commercialising, his own business. One of Aust...

Adam Benson
Director, Recognition PR

Adam is a Director of the PR firms Recognition PR ( and Write Away Communication and Events ( and marketing services firm Outsource ( Clients include Red Hat, BAE Systems Detica, SAP, Informatica, Pitney ...

Ashton Bishop
Head of Strategy, Step Change Marketing

Ashton Bishop is the Head of Strategy at Step Change Marketing. Ashton has 14 years experience in Marketing and Advertising working across Australia and UK in the world's biggest agencies, on the world’s most successful brands. He's now the Robin Hood of Marketing and b...

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