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DNA Cascais

Optimus Negócios 


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Presentation and Publicity

Lisbon Winter 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.
2013-03-13, 07:00 PM


Nuno Machado Lopes
Nuno Machado Lopes, Tudo Mudou

I blog at about tech, mobile and social media and you can normally catch up with me at the main tech events. Mentor for the Founder Institute Entrepreneur - the silk experience ( Advisor to startups Co-Organization of

Ricardo Mesquita
Country Manager, Let Bonus

Over the past 13 years I have worked in the planning and deployment of Sales & Marketing strategies in both B2B & B2C private sector companies such as M-REAL, the IKEA Group and TARGUS. In 2010 I took on the responsability to set up Groupon´s operation in Portugal. A year...

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