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Microsoft BizSpark
Microsoft® BizSpark® will host the Founder Institute in Rome.

Local Partners



Presentation and Publicity

Rome Autumn 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.
2013-02-08, 03:30 PM


Luca La Mesa
Founder , PubliSoftWeb

Luca La Mesa: I am the Managing Director of an independent new media marketing agency, Publisofweb. Our services range from Social Media consultancy to campaign management and corporate training services. We work across Social Media, SEO, SEM and mobile marketing. I...

Marco Massarotto
Founder, Hagakure

Marco Massarotto manages and is one of the founding partners (2006) of Hagakure, a leading innovative Italian digital communications agency. Hagakure has been working with major Italian and international brands such as Fiat, Telecom, Italia Microsoft, Nestle, Danone, and ...

Silvio Gulizia
Journalist, Wired /

Geek, nerdologo e iPhoneographer. Scrivo di web, startup, social, apple e android su Wired,, Huffington Post e R+Q. Curo Hi-Tech su

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