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Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.

Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers.

Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries

V-Ventures is a holding company with a portfolio of Dutch investments geared towards news- and information supply and management  

Presentation and Publicity

Fall 2011 Amsterdam Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.
2012-01-17, 06:30 PM


Valentine Van Der Lande

Valentine is the CEO at, a disruptive company in the (online) publishing industry that lets readers decide which books are being published by Dutch publishers. She has previously held roles as E-commerce manager at Albumprinter, Product manager Books at Holla...

Ronnie Overgoor
Co-founder , Social Chiefs

Ronnie is the co-Founder at Social Chiefs, partner and co-founder at PitchBlink, co-founder at Blue Shots, CEO at Pitch Management, speaker, moderator, chairman at several companies, and CEO at He studied media technology at Hogeschool voor de Kunsten ...

Maarten Lens Fitz Gerald

Maarten is currently the general manager and founder at Layar and the founder, partner, and mobile service architect at SPRXmobile. He previously co-founded and organized Mobile Monday Amsterdam. Maarten has held a number of management positions in business and strategy r...

Aaron Patzer
Founder and CEO, & Fountain

Aaron Patzer is both the visionary and technical mind behind With 10 patents filed or pending, Aaron brings strong innovation skills to Mint. Prior to founding Mint, Aaron worked in the fields of bioinformatics, optical networking, computer architecture (includ...

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