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Presentation and Publicity

Spring 2011 Paris Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.
2011-06-21, 06:30 PM


Eric Scherer
Director of Future Media, France Television

Eric is the Director of Future Media at France Television. Prior to this role, he served as the Executive Director of North America for AFP, a global news agency. Eric has held many roles in the news media industry at companies such as Reuters, AFX, and the World Business...

Gilles Klein
Journalist, Blogger, Chief Editor,

Gilles is a journalist, blogger, and chief editor at Besides his journalistic work, he took an early interest in the Internet, reportedly having discovered it in 1993. He was previously the editor of, which he transformed into The World of...

Anouk Jacob
GM, Ballou PR

Ballou PR is different. We’re a PR agency, but we’re also part of something bigger – your world. Our unwavering focus on technology, bio-technology and related industries (including VC and business services) is such that we are embedded in those industries, with strong...

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