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Naming & Branding

Fall 2011 Amsterdam Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2011-11-01, 06:30 PM


Michiel Muller
Advisory Board Member, Amsterdam Center for Entrepreneurship

Michel is a serial entrepreneur and investor He currently serves as a member of the advisory board at the Amsterdam Center for Entrepreneurship, is an investor at, and a member of the advisory board at Holland Program on Entrepreneurship. His current and ...

Kees Zegers
Founder and CEO, Dialogue Company

Kees Zegers has been one of Dutch most famous and successful Internet entrepreneurs. In the past 15 years he founded 14 companies (including Dialogue Company and of which five were Dutch leaders. Kees started as a copywriter in advertising and later co-founder and ...

Geldolph Heyning
Managing Director

Geldolph Heyning (1958) More than twenty years’ international experience in the field of corporate marketing and strategy (based in London, Berlin and Milan). Managing Director of Zigila since 1998. Guest lecturer (naming and strategy) at the University of Groningen a...

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