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Naming and Positioning

Puerto Rico Summer 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-09-10, 06:30 PM


Lisa Morales-Hellebo
Founder, LMH Consulting

Lisa Morales-Hellebo is a serial entrepreneur, seasoned product strategist, and creative director with a career that spans 20 years helping companies; from start-ups to F500s (such as Coca-Cola, P&G, Hasbro and Nexxus) maximize conversions via multi-channel, e-commerce pr...

Ricardo Burgos
Cultural Conector, Espacio Conector

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