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Naming and Positioning

Hanoi Summer 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-08-07, 06:30 PM


Nguyen Manh Quan
Vice President, Inspire Ventures

Quan has over 18 years of international experience in IT, Digital Marketing and Mobile/Web/Software/MVAS product development. He started his career in IT working in the health care industry in Seattle. In early 2000 he joined Fry, an internet integration agency, as a proj...

Lưu Văn Quảng
Founder & CEO, Vee Group

Founder & CEO, Vee Group

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