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Naming and Positioning

Barcelona Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-12-09, 06:30 PM


Jaime García Cantero
Independet Analyst

Jaime is an Independent Analyst and professor at EOI Business School as well as a consultant at Ayova Consulting, an international business consulting group that specializes in executive search, spain, germany and france recruiting, telecom consulting, top spanish enginee...

Marc Basté Alujas
Co-Founder & CEO, Lexdir Global

Executive and entrepreneur specialized in Media (Latino,, Santiago Siete) and Technology (,, BeMobile, The Mobile Bakery) Startups, with executive management experience in both private and public environments.

Anton Pinyol
Founding Partner, Firma

Founding partner FIRMA Firma is a strategy driven creative agency. We are based in Barcelona but we work worldwide. We are a group of passionate people, a mix of business and creative minds. We help brands to innovate and communicate through a mix of vision and imaginati...

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