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Naming and Positioning

Hyderabad Spring 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-07-01, 06:30 PM


Anu Acharya

Anu is the CEO at "", an Indian genomics company providing a range of prognostics, diagnostics and brain wellness solutions. Anu is the Founder and was the CEO of Ocimum Biosolutions from 2000 to 2013. Ocimum combines its Bioinformatics products, referen...

Naveen Gattu
Co-Founder & COO, Gramener

Naveen is the Co-founder & COO of Gramener (A Data Visualization firm), handles Sales & Operations. Naveen has been with IBM for a decade in various Tech Consulting roles in North America and held strategic leadership roles at Birlasoft. Naveen is a proud recipient o...

Sudhir Mantena
Founder, CEO

My name is Sudhir Mantena, Founder and CEO of UrbanWired Media Pvt Ltd, a digital media content publishing company. Had earlier founded a company that built marketing analytics dashboards that provide insights into spend vs ROI across digital media channels. Also worked a...

Ekta Bahl
Partner, Tatva Legal, Hyderabad

Ekta is a Partner with Tatva Legal, Hyderabad. Ekta graduated with a B.A., LL.B. (Hons) degree from the National Law School of India University (NLSIU), Bangalore. Ekta has significant experience in corporate and commercial laws, with specific focus on corporate restruct...

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