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Naming and Positioning

Athens Spring 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-06-10, 06:30 PM


John Doxaras
Founder & CEO ,

Sotiris Sirmakezis
General Manager, Piraeus Bank

Sotiris Sirmakezis, General Manager, Group Retail Banking, Piraeus Bank Supervising financial products (deposits, loans, cards, bancassurance, electronic value adding services) for individuals and small businesses as well as alternative channels (web- and mobile banking,...

Yiannis Kanellopoulos
Management Consultant for Sustainable Software, Software Improvement Group

Yiannis Kanellopoulos is Practice Leader Greece for Software Improvement Group (, a Dutch management consultancy firm specialized in software matters. Yiannis helps international organisations managing their risks and costs related to either the procurement or ...

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