Try our new website

Naming and Branding

Paris Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2013-04-22, 06:30 PM


Stéphane Dieutre
Consultant et coach

Coach, membre de la FFCpro (Fédération francophone de coaching professionnel) et consultant en management, j'accompagne entrepreneurs et équipes dans le développement des talents, la réinvention et la transformation. Ma mission est d'amener la personne ou l'entreprise ...

Yves Peynaud
Entrepreneur & Consultant, YP Consulting

Yves Peynaud is a seasoned consultant helping entrepreneurs to step from innovative vision to market success. Yves has 25 years of expertise in Strategic Marketing, Product Marketing and International Business Development of innovative companies. Yves has developed ov...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window