Naming and Branding
Medellin Summer 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-06-18, 06:30 PM
Chief Strategy Officer/Board Member, ZIO Studios
MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP
Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment.
Serial Entrepreneur, 5X Founder, Code Fellows
Over the last 20+ years Dave's career success has included both product and service industries, selling both tangible and intangible technology products and professional services. Markets have included software, wireless and hardware. An Alumnus of the University of Washi...
Executive VP, TAPPSI
Alan Colmenares is the Director for the Founder Institute in Colombia, South America.
He moved to Latin America from the states at the age of 31 more than 10 years ago. He holds a BSEE degree from Lehigh University and worked for a number of start-ups in Silicon Valle...