Try our new website

 

  

Ruta N es una corporación creada por la alcaldía de Medellín, UNE y EPM para promover el desarrollo de negocios innovadores basados en tecnología, que incrementen la competitividad de la ciudad y de la región.

Para conocer más sobre el trabajo que realiza, su razón de ser, sus principios y algunos de sus programas y proyectos, lo invitamos a navegar la siguiente multimedia que explica en detalle todos los aspectos importantes que son la base de este proyecto de ciudad. 

Naming and Branding

Medellin Summer 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.
Date:
2013-06-18, 06:30 PM

Mentors


Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios

MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment. At The...

Dave Parker
Serial Entrepreneur, 5X Founder, Code Fellows

Over the last 20+ years Dave's career success has included both product and service industries, selling both tangible and intangible technology products and professional services. Markets have included software, wireless and hardware. An Alumnus of the University of Washi...

Alan Colmenares
Executive VP, TAPPSI

Alan Colmenares is the Director for the Founder Institute in Colombia, South America. He moved to Latin America from the states at the age of 31 more than 10 years ago. He holds a BSEE degree from Lehigh University and worked for a number of start-ups in Silicon Valle...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window