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Bank Degroof






Naming and Branding

Belgium Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-11-29, 06:30 PM


Toon Vanagt
Founder & Managing Partner, Various Companies

Toon Vanagt is managing partner at several SMBs, as well as an entrepreneur with broad experience in all aspects of setting up and managing ventures in the BeNeLux. He raised 4.000.000 EUR on his first start-up ( |1999) and did a management-buy-out in 2005. He ...

Pieter Dubois
Founder, Paycento

Pieter is the Founder of Paycento, a micropayment platform that allows consumers to pay for content through their social networks. He also is a graduate of the Founder Institute, where Paycento has been selected as top 2011 Graduate. Pieter has 15 years of experience in I...

Karen Vander Plaetse
Co-Founder, Yesplan

Jan Coppens
Incubation & Entrepreneurship, iMinds

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