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Microsoft BizSpark
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Naming and Branding

Rome Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-11-08, 04:00 PM


Giuseppe D'antonio
Ceo, CircleMe (Cascaad)

Giuseppe D'Antonio is currently CEO of CircleMe (Cascaad), advisor and angel investor in and mentor and advisor to several other companies. Previous experiences include positions of management at Google (Partnerships and Business Dev), Manhattan Associates (He...

Luca La Mesa
Founder , PubliSoftWeb

Luca La Mesa: I am the Managing Director of an independent new media marketing agency, Publisofweb. Our services range from Social Media consultancy to campaign management and corporate training services. We work across Social Media, SEO, SEM and mobile marketing. I...

Gianluca Granero
Co-founder, Memopal

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