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BDO Puerto Rico

Naming and Branding

Puerto Rico Summer 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-06-27, 06:30 PM


Pedro Juan Hernández
CEO, St@rs

Pedro Juan Hernandez is an internet veteran, having led web development firm FuturoE to complete over 1,000 projects in seven years. Pedro Juan wet on to found Postcards from the Stars, pioneering a unique web-based personalized video postcard concept. Now based in Silico...

Giovanni Collazo
Co-founder, Blimp LLC

Giovanni Collazo is a hacker and co-founder at Blimp LLC. Past experiences include a digital signage software startup called s3mer, digital marketing agency work and a lot of web apps consulting. Giovanni's formal education is in filmmaking, fine arts and design but he ha...

Noel Quiñónes
Founder, Casa Grande Interactive

Noel Quiñones, Founder of Operación Éxito and Casa Grande Films studied cinematography at UCLA. In 2002, at the invitation of the Department of Education, he returned to his native Puerto Rico to screen a recent film, “Flight of Fancy” and give motivational talks at islan...

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