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KPMG/Somech Chaikin


Sunshine Suites 

Naming and Branding

Israel 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-06-11, 06:30 PM


Shira Abel
CEO, Hunter & Bard

Shira Abel is the CEO of Hunter & Bard. Previously, Ms. Abel has headed marketing at Aniboom, was the Director of Client Relations an established multi-million dollar annual revenue medium-sized Internet software company, and lead community and content marketing for RichF...

Gil Hirsch

Gil Hirsch is co-founder and CEO of, a revolutionary online technology. Gil was a tinkerer from childhood and found himself programming at the age of 10. As CEO of a startup, he has taken up multiple roles to ensure that this vision came to fruition.

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