Naming and Branding
Denver Summer 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-05-29, 06:30 PM
Michael Clark - Co-founder, SafetyWeb.com (Denver FI), VSCO
Michael is the VP of Engineering for VSCO, the community for expression. He is responsible for the engineerring and devops organizations which build the mobile and web services which the VSCO community is built on.
Prior to VSCO Michael was the CTO of Photobucket.com...
Partner, Bryan Cave HRO
Jason Haislmaier is a partner in the Boulder office of the law firm of Bryan Cave HRO. Jason assists emerging and established technology companies in structuring, negotiating, and closing technology and intellectual property transactions. A primary focus of his practice...
David Du Pont
President and CEO
A co-founder of Lefthand Networks, and now CEO of TeamSnap based in Boulder. TeamSnap is an Internet and mobile application for managing sports teams and other groups. It is the smartest, easiest way to communicate with players and parents, and coordinate ongoing activit...
Principal, Promoveo Partners
Barbary's past roles have included Head of Marketing and Product Innovations for MediaNews Group, CMO for Experian's Pricegrabber business, VP Marketing and Strategy for Yahoo! and the executive head of Planning for Microsoft's MSN business. She's also received a patent ...