Try our new website

McCarter & English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.


Garvey Shubert Barer's Emerging Company and Venture Capital Practice represents emerging companies at every stage of development and across industry sectors. The firm regularly represents companies, angel investors and venture capital funds in private placements of equity and debt, joint ventures, strategic alliances, mergers and acquisitions, and public offerings.

BOKA Restaurant & Bar
Boka Kitchen + Bar makes New American cuisines in downtown Seattle, now offering free valet parking with dinner. Hancrafted cocktails, uniquie wines, and locally sourced ingredients served in a cozy and contemporary environment.


Naming and Branding

Seattle Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name? Office Hours next Week -

Name and brand your business.
2012-03-26, 06:30 PM


Joe Bezdek
Co-founder, DivX, Inc.

Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...

Stephan Roche
SVP & Chief Marketing Officer, Memory Lane, Inc.

Stephan Roche serves as the SVP and CMO at Memory Lane, Inc., a Seattle company that owns, the premier online, social, and mobile destination for reconnecting with the people and events from your high school years. Prior to this role, Stephan served as an e...

John Lauer
CEO & Founder , Zipwhip

John is the CEO and Founder of Zipwhip, a cloud texting platform based in Seattle. Zipwhip cloud texting lets you send and receive text messages from your computer using your existing mobile number. All your texting is in perfect harmony with your Android powered smartpho...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window