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Naming and Branding

Spring 2011 Berlin Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2011-04-08, 07:00 PM


Regine Haschka Helmer
CEO, Seedlab GmbH

Regine Haschka-Helmer, CEO Seedlab GmbH Regine consults companies and start-ups, contributing to the realization of innovative, interactive and integrated communication strategies and business models. She was the CEO of I-D Media AG, listed at Frankfurt stock exchang...

Alexander Piutti
ceo & founder, GameGenetics / POPMOG

Alex loves building businesses and is a passionate entrepreneur. Alex has more than 15 years of senior management experience, focusing on the development and launch of online products. Before creating GameGenetics, Alex was engaged in various leading internet companies e....

Philipp Bouteiller
CEO, Tegel Projekt

Dr. Philipp Bouteiller is CEO of Tegel Projekt GmbH, responsible for converting the 5 sqkm site of the international airport of Berlin Tegel into a science and industry park for future technologies after its imminent closure, namely converting it into The Urban Tech Repub...

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