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Naming and Branding

Spring 2011 Singapore Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2011-04-19, 06:30 PM


Alex Marquez
Founder, Propeller Fish

Alex is the founder of Propeller Fish, a Singapore based company which helps clients develop opportunities around new brand, products, and services globally. Over a 10 year career in innovation and strategy, Alex has developed growth opportunities for some of the world’s ...

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